RedSeal Builds on Market Momentum with Appointment of Industry Veteran Gordon Adams as Chief Revenue Officer

SUNNYVALE, Calif.— October 14, 2015—RedSeal (, the cybersecurity analytics company, today announced that it’s expanding its executive suite with the appointment of industry veteran Gordon Adams as Executive VP and Chief Revenue Officer. Mr. Adams brings to his new role extensive experience with growth-oriented technology companies, along with a complementary blend of analytical and relationship skills.

“The breadth and depth of Gordon’s experience and expertise is truly amazing—he’s held a number of roles in diverse industries, and acquired matchless skills along the way,” said Ray Rothrock, chairman and CEO of RedSeal. “His leadership, experience, creativity, and enthusiasm for the role drew us to him. The whole company looks forward to his driving RedSeal to even higher success.”

Mr. Adams was most recently President and CEO (and earlier Chief Revenue Officer) at startup Zumbox, where he was brought in to drive enterprise adoption of the company’s global SaaS-based digital mail service. Before that, he spent five years at Tyco International, most recently as Senior VP for Store Performance Solutions. In that capacity, he led the team that secured an $80 million per year enterprise-wide hardware and services commitment from one of Europe’s largest specialty retailers, closed and deployed the largest item-level RFID software implementation in the retail industry, and built a new business pipeline valued at more than $200 million. Previously, he held a similar position at Vue Technology, an item-level RFID company that was acquired by Tyco International in 2008. Mr. Adams started his career at IBM as a sales executive and held executive positions with Affiliated Computer Services and EDS Corp.

“I’ve spent much of my career at larger companies, yet I’m constantly drawn to players who are disrupting the industry with new solutions and services — companies like RedSeal,” Adams commented. “Cybersecurity analytics requires a unique mix of dedication and innovation, and this is a company that clearly succeeds at both. I’m eager to help drive new opportunities and propel RedSeal to the next level of success.”

About RedSeal (

RedSeal provides a cybersecurity analytics platform to Global 2000 organizations that helps maximize digital resilience against cyber events. RedSeal’s advanced analytics engine creates functioning network modelstests networks to identify security risks, prioritizes needed actions, and provides critical information to quickly remediate issues. The result: measurable reduced cybersecurity risk and lower incident response and maintenance costs. With operations in North America, Europe, and Asia, RedSeal customers include leaders in finance, retail, technology, utilities, service providers, and government, all served by RedSeal’s channel partner network.

Visit or call 1-888.845.8169 for more information.

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