People On The Move – Gordon Adams, RedSeal Chief Revenue Officer

Silicon Valley Business Journal | Oct 29, 2015

Mr. Adams brings to his new role extensive experience with growth-oriented technology companies, along with a complementary blend of analytical and relationship skills

Senate Overwhelmingly Passes Controversial Cybersecurity Bill, Angering Opponents

SIGNAL | Oct 27, 2015

Cybersecurity company RedSeal Incorporated, a U.S. enterprise software company that models network security infrastructure to defend against cyber attacks, criticized the bill because it fails to solve core issues to protect against breaches, and will lead to “the erosion of trust between citizens and business and government,” said CEO Ray Rothrock. “Sharing is essential in a digital war as information is critical to winning. And, the concept of safe harbor is a powerful one, and used broadly in American business. However, in this case, the safe harbor is only between the government and business and does nothing for citizens and customers.” The bill fails to safeguard individuals’ personal information, he added. “As a business owner, under the Senate bill I may seek safe harbor by sharing information with the government, but my customers are still wondering what I’m doing to protect their information.”

RedSeal CEO Ray Rothrock to Moderate NVCA Panel, Exploring Venture-Backed Innovation in Cybersecurity

Convenor: National Venture Capital Association
Moderator: Ray Rothrock, CEO of RedSeal
Panelists:

  • Bob Ackerman, Founder and Managing Director of Allegis Capital
  • Oren Falkowitz, Co-Founder and CEO of Area 1 Security
  • Ted Schlein, General Partner at Kleiner Perkins Caulfield Byers
  • Derek Smith, Co-Founder and CEO of Shape Security

WHAT:
The venture capital ecosystem has invested more than $10 billion in cybersecurity companies since 2012. As the frequency and severity of cybersecurity attacks increase unabated, venture investment into cybersecurity startups will grow, placing venture capitalists and the entrepreneurs they support on the frontlines of our country’s cyber defense capabilities.

During the session, attendees will learn:

  • What innovation is taking place in the field of cybersecurity by venture-backed startups
  • How VCs play an important role, supporting young companies as they grow into leaders of the cybersecurity industry

WHERE:
Capitol Visitor Center – SVC-212-10
First St. NE
Washington, DC 20515

WHEN:
Thursday, October 22, 11 a.m. ET

About RedSeal (redseal.co)

RedSeal provides a cybersecurity analytics platform to Global 2000 organizations that helps maximize digital resilience against cyber events. RedSeal’s advanced analytics engine creates functioning network modelstests networks to identify security risks, prioritizes needed actions, and provides critical information to quickly remediate issues. The result: measurable reduced cybersecurity risk and lower incident response and maintenance costs. With operations in North America, Europe, and Asia, RedSeal customers include leaders in finance, retail, technology, utilities, service providers, and government, all served by RedSeal’s channel partner network.

Visit redseal.co or call 1-888.845.8169 for more information.

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RedSeal and the RedSeal logo are trademarks of RedSeal, Inc. All other names and trademarks are the property of their respective owners.

Press Inquiries:
Michelle Sieling
Finn Partners/Horn Group
+1 (415) 905-4013
michelle.sieling@finnpartners.com

BLUE vs RED – Leveling the playing field

Blue vs Red. No, not the Rooster Teeth series for the Halo fans out there. For those that do not know how the reference pertains to cyber security: Blue teams can be looked at as the good guys (cyber defenders) and Red teams are the bad guys (attackers). Not to say the Red teams are “bad guys”; their job is to identify weaknesses in order to teach and improve the capabilities of the Blue teams.

The U.S. military runs Red vs Blue cyber war games, and I had the opportunity to participate in them during my time in the Intelligence Community. I quickly learned that all war games (whether simulated kinetic wars or simulated cyber wars) are rigged to make it impossible for the Blue team to win. Reminiscent of Star Trek’s Kobayashi Maru scenario that Captain Kirk had to participate in at the Star Fleet Academy. Why on earth would you do that? So when the real thing happens you won’t be surprised and you’ll know how to handle it.

The only thing that was a shock to the U.S. military during the war of the Pacific in World War II was Kamikazes. The U.S. military had war-gamed every scenario to include a sneak attack on Pearl Harbor. They never imagined suicide attacks in that day and age so it wasn’t part of the games. But, with that single exception, they were prepared to deal with everything that occurred.

I often describe how RedSeal can help Blue teams when I give demonstrations. RedSeal’s native ability to calculate every possible access path and attack vector is basically a cheat for Blue teams. Just as Kirk defeated the Kobayashi Maru scenario by changing the rules (or cheating.) Historically, Blue teams have had to find every possible path into the network and every possible attack vector or exposed vulnerability in order to defend the network. This takes vast amounts of time and effort, and many times is impossible to achieve. The Red team only has to find one way in, and they have all the time in the world to do it.

A lot of Blue team personnel attend our conferences where they get energized about the possibilities RedSeal can open up for them. RedSeal allows the Blue teams to identify the most critical or highest risk access paths and attack vectors in the network, automatically, every day. There are other Blue teams who are known as auditors or vulnerability assessment teams. They look at snapshots of a network’s security posture and network resiliency. Typically these audits are manual, labor intensive and time consuming efforts that consist of collecting and reading network configuration files, reviewing vulnerability scan data, and performing analysis to merge the data into actionable reports. RedSeal can automate this process, turning what could take weeks or months into just a few days, so Blue teams can cover greater portions of the enterprise faster.

Then there are those sneaky Red team people.  Remember them? They only have to find one way in. I don’t get many of them openly announcing themselves at conferences but they do pop up from time to time. They ask, “Can we use RedSeal to automate the analysis to find ways in and pivot or leapfrog through the network?” Well, the answer is yes. As you move through the network and collect data, you can feed it into RedSeal to figure out your next move or moves. There is a misconception that breaches are blitzkrieg style attacks — meaning that once the attacker is in, it is game over. In fact, most of the time they have to continue to move through the network to achieve their objective — and then get out with the data without being detected. If you have a model of the network that shows where access is and is not and what vulnerabilities could be leveraged as you push deeper into the enterprise, it removes the unknowns and allows you to move with more certainty towards your goal.

RedSeal is a tool to defeat an impossible scenario. Whether it’s faster time to exploitation or to identification and remediation, RedSeal allows both Red and Blue teams to accomplish their goals faster and with more accuracy through automation. Live long and prosper!

RedSeal Builds on Market Momentum with Appointment of Industry Veteran Gordon Adams as Chief Revenue Officer

SUNNYVALE, Calif.— October 14, 2015—RedSeal (redseal.co), the cybersecurity analytics company, today announced that it’s expanding its executive suite with the appointment of industry veteran Gordon Adams as Executive VP and Chief Revenue Officer. Mr. Adams brings to his new role extensive experience with growth-oriented technology companies, along with a complementary blend of analytical and relationship skills.

“The breadth and depth of Gordon’s experience and expertise is truly amazing—he’s held a number of roles in diverse industries, and acquired matchless skills along the way,” said Ray Rothrock, chairman and CEO of RedSeal. “His leadership, experience, creativity, and enthusiasm for the role drew us to him. The whole company looks forward to his driving RedSeal to even higher success.”

Mr. Adams was most recently President and CEO (and earlier Chief Revenue Officer) at startup Zumbox, where he was brought in to drive enterprise adoption of the company’s global SaaS-based digital mail service. Before that, he spent five years at Tyco International, most recently as Senior VP for Store Performance Solutions. In that capacity, he led the team that secured an $80 million per year enterprise-wide hardware and services commitment from one of Europe’s largest specialty retailers, closed and deployed the largest item-level RFID software implementation in the retail industry, and built a new business pipeline valued at more than $200 million. Previously, he held a similar position at Vue Technology, an item-level RFID company that was acquired by Tyco International in 2008. Mr. Adams started his career at IBM as a sales executive and held executive positions with Affiliated Computer Services and EDS Corp.

“I’ve spent much of my career at larger companies, yet I’m constantly drawn to players who are disrupting the industry with new solutions and services — companies like RedSeal,” Adams commented. “Cybersecurity analytics requires a unique mix of dedication and innovation, and this is a company that clearly succeeds at both. I’m eager to help drive new opportunities and propel RedSeal to the next level of success.”

About RedSeal (redseal.co)

RedSeal provides a cybersecurity analytics platform to Global 2000 organizations that helps maximize digital resilience against cyber events. RedSeal’s advanced analytics engine creates functioning network modelstests networks to identify security risks, prioritizes needed actions, and provides critical information to quickly remediate issues. The result: measurable reduced cybersecurity risk and lower incident response and maintenance costs. With operations in North America, Europe, and Asia, RedSeal customers include leaders in finance, retail, technology, utilities, service providers, and government, all served by RedSeal’s channel partner network.

Visit redseal.co or call 1-888.845.8169 for more information.

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RedSeal and the RedSeal logo are trademarks of RedSeal, Inc. All other names and trademarks are the property of their respective owners.

Press Inquiries:
Michelle Sieling
Finn Partners/Horn Group
+1 (415) 905-4013
michelle.sieling@finnpartners.com

RedSeal Announces Record-Breaking Financial Results For Third Quarter 2015

SUNNYVALE, Calif.— October 6, 2015—RedSeal (redseal.co), the cybersecurity analytics company, today announced record-breaking financial results for the quarter ended Sept. 30. Bookings reached $13.6 million, the highest recorded in a quarter in the company’s history and more than double the year over year quarter. Leveraging new product innovations, RedSeal not only signed 16 new customers in the quarter but also expanded its presence in a number of important large enterprises.

“When we closed our Series C round of financing earlier this year, we made a calculated set of investments that is clearly beginning to pay off,” said RedSeal Chairman and CEO Ray Rothrock. “This included investing heavily in our engineering initiatives, which drives the innovation that separates us from competitors. We also positioned RedSeal to be a leader in cyber resilience. Further, we increased our professional services function to speed the time-to-value for customers.”

“Aside from investments in engineering and marketing, we also expanded internationally. We established RedSeal Japan KK, a wholly-owned subsidiary, which is already generating revenue. It’s gratifying to see such spectacular results. In fact, we intend to allocate a significant portion of both this and next quarter’s positive cash flow to double-down on our investments in technology, marketing and global sales, including introducing new channel programs with expanded domestic and overseas coverage,” Rothrock commented.

In early July, RedSeal announced the general availability of RedSeal 8. In addition to its end-to-end network analysis and prioritization of enterprise vulnerabilities based on business risk, RedSeal 8 includes faster incident response with Layer 2 visibility, the RedSeal Network Resilience ScoreTM, and cloud connectivity (Amazon Web services and VMware vShield). An industry first, RedSeal 8 quantifies a network’s cyber resilience and displays it, and the time trend, through a state-of-the-art risk assessment control panel and a smartphone app for executives.

Analyst and market observers are taking note of RedSeal’s momentum. Last quarter, the company was named a Red Herring Top 100 North America 2015 Winner and is currently being named to additional fast-track lists.

The company also added to its management ranks to enable and support the dynamic growth demanded by modern cyber deployments. In August, RedSeal named Kurt Van Etten as VP Product Management and Gordon Adams as Chief Revenue Officer. RedSeal is seeking to further expand its team, particularly in sales and engineering (see openings here).

About RedSeal (redseal.co)
RedSeal provides a cybersecurity analytics platform to Global 2000 organizations that helps maximize digital resilience against cyber events. RedSeal’s advanced analytics engine creates functioning network modelstests networks to identify security risks, prioritizes needed actions, and provides critical information to quickly remediate issues. The result: measurable reduced cybersecurity risk and lower incident response and maintenance costs. With operations in North America, Europe, and Asia, RedSeal customers include leaders in finance, retail, technology, utilities, service providers, and government, all served by RedSeal’s channel partner network.

Visit redseal.co or call 1-888.845.8169 for more information.

– end –

RedSeal and the RedSeal logo are trademarks of RedSeal, Inc. All other names and trademarks are the property of their respective owners.

Press Inquiries:
Michelle Sieling
Finn Partners/Horn Group
+1 (415) 905-4013
michelle.sieling@finnpartners.com