SUNNYVALE, Calif. — March 24, 2015 — RedSeal (, the cybersecurity certification company, today announced that it will further strengthen its management team by bringing aboard Steve Timmerman as VP of Corporate Marketing and Business Development. The new appointment highlights RedSeal’s aggressive expansion plans—the company has a rich portfolio of product and service offerings and is moving into new markets around the world.

“In the past few months we’ve expanded our senior management roster with industry leaders and innovators, and Steve fits perfectly into that team,” said Ray Rothrock, chairman and CEO at RedSeal. “He has three decades of experience in technology companies, from early-stage startups to public companies. In every case he’s aggressively identified and pursued new opportunities and enhanced revenue streams. We look forward to having him bring those experiences and skill sets to our company.”

Mr. Timmerman was most recently senior VP of Marketing, Broadband Management at software company ASSIA, where he helped triple revenues and build a 90% market share in the U.S. Earlier he was VP of Marketing at unified communications systems vendor Shoretel, where he directed all marketing activities, helped quadruple revenue over 4 years, and served as a core member of the successful 2007 IPO team.

Prior to ShoreTel, Mr. Timmerman served as VP of Marketing for Proxim, where he was responsible for marketing indoor and outdoor wireless networking products and building the company into a market leader. Mr. Timmerman also held several management positions at Octel Communications (the voice mail company) up through the acquisition by Lucent Technologies. Early in his career he worked with McKinsey in San Francisco and Europe. Mr. Timmerman holds a B.S. in mechanical and aerospace engineering from Princeton University and an M.B.A. from Harvard University.

“Cybersecurity has become a Board-level issue,” Mr. Timmerman noted. “Most companies are increasingly challenged with network complexity that far exceeds their ability to effectively understand and manage. RedSeal’s advanced analytics engine helps companies reduce cybersecurity risk and lower maintenance and incident response costs. I’m thrilled to join such an outstanding company as it tackles these critical issues.”

About RedSeal (
RedSeal provides a cybersecurity analytics platform to Global 2000 organizations that helps maximize digital resilience against cyber events. RedSeal’s advanced analytics engine creates functioning network modelstests networks to identify security risks, prioritizes needed actions, and provides critical information to quickly remediate issues. The result: measurable reduced cybersecurity risk and lower incident response and maintenance costs. With operations in North America, Europe, and Asia, RedSeal customers include leaders in finance, retail, technology, utilities, service providers, and government, all served by RedSeal’s channel partner network.

Visit or call 1-888.845.8169 for more information.

– end –

RedSeal and the RedSeal logo are trademarks of RedSeal, Inc. All other names and trademarks are the property of their respective owners.

Press Inquiries:
Michelle Sieling
Finn Partners/Horn Group
+1 (415) 905-4013